Q99.7 Spring Break Hangout
art direction | graphic design
Q99.7 Spring Break Hangout was a campaign centered around an exclusive performance by Tate McRae at Reverb by Hard Rock. This event gave listeners the chance to win their way into an exclusive, intimate experience with one of pop music’s biggest stars.
Results:
The Q99.7 Spring Break Hangout generated high levels of digital engagement, amplifying on-air listenership, and delivering a unique, unforgettable experience for fans—all while reinforcing the station’s connection to today’s top artists.
