The OG 97.9 rebrand celebrates Atlanta's iconic urban radio station with a modern and vibrant design overhaul. Tasked with creating a cohesive visual identity, the project involved blending nostalgia with contemporary aesthetics to resonate with both longtime listeners and a new generation of fans. Bold typography and striking imagery pay tribute to icons like OutKast, while also positioning the station as a cultural staple for years to come.
video by noah maxwell
